Our Story


Boo Couture is an inspirational collection of fairytale glamour born from the love of a bygone era and all things sensual, feminine and stylish. Driven by a dream to create a Hepburn inspired collection using tactile fabrics which simply beg to be worn, Toni Rowles, Boo Couture’s founder, is living her dream and is making this a reality.

Based in the heart of England, where everything is lovingly handmade, we are passionate about giving classic vintage glamour a modern captivating twist to create a Boo Couture movement. A movement that reaches out to women of every age and every size; an offering of perfection for every occasion.

A strong woman is a woman who knows herself; she knows that to achieve her dreams she only needs to believe in herself. We want her to love and feel loved. We know that women have many roles and our aim is to offer a collection of pieces that lift the spirit and captivate the essence of womanhood, whilst maintaining a connection with the real world. Nowadays, there is little distinction between daywear and cocktail dressing, people need clothing that carries them from day to night.

Our affordable ready to wear collection is special, but there is no need to compromise on fit. Because we value uniqueness, we offer a unique service which allows each piece to be modified to fit your unique measurements.

No matter what you are wearing, it serves only to complement your personality. It is the personality that makes an outfit special, never the other way around. For the discerning, we offer a personal styling service to bring to life your true essence.

No matter how old you are, you never stop dreaming, so why would you when it comes to what you wear. Fashion may not last forever but style, on the other hand, is timeless.


We would like to thank the following for their contribution…

Andrew @ Francis Barnett – Lenna @ Middleditch – Rhapsody – Nuthurst Grange – Corinne Noel – Amy & Vivek for Beauchamp Avenue – Topshop – Jaeger – YSL – Selfridges – Chanel – Shrimp – Urban Outfitters – Burberry – Cos – Hats & Co – River Island – American Apparel – Schuh – Debenhams – Cassie Tarn – Glasses Direct